Holiday Marketing Prep: 3 Things Brands Must Do Now

The holiday season isn’t just busy; it’s competitive. And if you’re waiting until November to plan your campaigns, you’re already behind. The brands that win during the holidays are the ones that start now. So let’s talk strategy. Here are three things you can put in motion today to make this season smoother (and more profitable).

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1. Audit Your Content & Offers

Pull up your numbers. What content pulled engagement? What offers brought in sales? That’s your blueprint. From there, decide what you’re actually selling this season. Will you be selling whether it’s bundles, services, gift cards, or a special holiday drop. A clear focus keeps you from doing “all the things” and burning out.

2. Map Out a Campaign Calendar

Consistency beats chaos. Grab a calendar and plug in your important dates—Black Friday, Cyber Monday, Small Business Saturday, and don’t forget shipping cutoffs or booking deadlines. Once those are locked in, build your social posts, emails, and ads around them.

Planning now = less stress later.

3. Create Holiday Assets Early

Batch your visuals, shoot your content, and write your emails before the holiday madness starts. Get those “last chance” reminders, promo graphics, and gift guides scheduled. The goal? Holiday-you get to sip your favorite holiday drink instead of panic posting.

The truth is you don’t need to overcomplicate holiday marketing, you just need a strategy. And that’s exactly what we’ll be breaking down inside our upcoming Campaigns & Coffee Webinar.

If you want to stop winging it and start running holiday campaigns that actually convert, stay tuned, it’s almost time. ☕️✨